CLASS NOTES:
CG130 Drawing & Design Fundamentals
  
 

 
PRESSURE PSYCHOLOGY
  
 
OVERVIEW:
  
  What we see all around us affects us in ways we are generally unaware of. There exists relationships between objects which have a psychological effect on the viewer. While this may seem improbable you need only wonder why so much money is spent on advertising to at least suspect the truth of the statement. Below are six Pressure Psychologies, six relationships which exist between objects which trigger to greater and lesser degrees an involuntary psychological response from the viewers. As designers, if you use these inherent message to enhance your work, you will get your message across all the more clearly.

  
 
SECURITY
INTIMIDATION
DOOM
  
 
 
 

Mother with baby on belly
Snoopy on dog house
Little bird sitting on Rhino’s back
surrounded by alligators

King of the hill
Top of the hill
“Control of Time”
Prepare / Plan / Adjust
“Gravity is on your side”
Has an Escape Route

No Escape Route

Backed into a corner

  
 
HOT PURSUIT
ISOLATED DETACHMENT
NARROW ESCAPE
  
 
 
 

Moving into or out of the frame

Torpedo/Virus Metaphor

Little Thing "INSIDE" the Big Thing

Elements widely separated

Used to have a relationship

Broken Forever

 
 
 
     
 
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